SimAroma Brand Mission

SimAroma was founded in January 2023 from a desire to share a simple, time-honored ritual with the modern home: the simmer pot.

Simmer pots have been used for thousands of years and remain one of the most natural ways to fragrance a space. In a world dominated by consumerism and synthetic, often toxic fragrances, SimAroma offers a cleaner, more intentional alternative—one rooted in tradition, simplicity, and sustainability.

Each SimAroma blend is made using carefully measured and extensively tested recipes featuring dehydrated fruits, herbs, and spices—the same ingredients you cook with and eat every day. When gently simmered in water, these blends release aromatic moisture that fills your home with warm, comforting scents that last. A single bag provides fragrance for approximately 3 to 7 days, making it both long-lasting and cost-effective.

Sustainability is at the heart of everything we do. Our ingredients are fully compostable once their scent has faded, and our packaging is recyclable—allowing customers to enjoy beautiful home fragrance with minimal environmental impact. Our products are also pet-friendly, offering peace of mind alongside natural aroma.

At its core, SimAroma exists to help people create inviting, cozy spaces using the most natural methods possible. Our mission is to deliver rich, delicious scents while leaving the lightest footprint on the planet—proving that home fragrance can be both effective and environmentally responsible.